# Martech: Sentiment Analysis Takes the Pulse of Marketing Campaigns

> How a marketing technology company uses Babel Street modules for sentiment analysis

**Published:** Aug 17, 2023  
**Topics:** Text Analytics, Sentiment Analysis  
**Type:** case-study

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[Babel Street-Sentiment Analysis Takes Pulse of Marketing Campaigns Martech.pdf](https://cdn.sanity.io/files/tr9rhao1/production/c8f1323fe3cf4e94bd36dfa5a03324fdfb55407c.pdf)