- Competitive intelligence is an essential, yet time-consuming element to any business strategy. In this dynamic environment, it is imperative to stay on top of your competitors’ activities and conversations in the marketplace.
- Businesses who take advantage of this deep insight can quickly pivot and respond to emerging issues, challenges, and opportunities.
- Failure to understand the competition can result in failure to innovate on unmet customer needs, to improve brand conversations, change opinions of prospects or worse, failure to differentiate your company in the marketplace.
Babel Street’s analytics platform offers an AI-enabled cross-lingual, persistent search of thousands of global and regional PAI sources around the world in over 200 languages to rapidly discover and decipher insights on competitor activity.
Babel Street empowers teams with actionable insights to adapt to changing marketplace dynamics and remain competitive.
- Breaking news
- Consumer sentiment
- Volume trends
- New product launches
- Consumer/product trends
- Key influencers
- Network analysis
- Contract awards
- Mergers and acquisitions/investments
Understanding the competitive environment enables organizations to differentiate themselves and outperform the competition through higher prices, higher revenues, more customers, and increased loyalty.