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Public Relations

Pre-empt a crisis by identifying crisis triggers.



Crisis communications and reputation management have become increasingly critical in a world of constant upheaval, further amplified by the cancel culture.


Financial, personnel, organization, technology or natural crises can all happen at a moment’s notice – and gain global notoriety immediately across social media. Understanding what is being discussed and who is talking is critical.


When companies or officers of a company have behaved in a way that is misaligned with consumer values and principles, brands can experience boycotts, business disruption, lost profits and/or diminished reputation.


Our Solution

Babel Street’s analytics platform offers an AI-enabled cross-lingual, persistent search of thousands of global and regional PAI sources around the world in over 200 languages to rapidly discover and decipher insights on brand conversations.

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Babel Street empowers teams with actionable insights to pre-empt crises by identifying triggers to better determine proper level of response and next best action.

  • Breaking news
  • Consumer sentiment
  • Volume trends
  • Consumer/product trends
  • Key influencers
  • Network analysis

Business Impact

In today's rapidly evolving digital and social media world, strategic preparedness is essential for crisis communications; this allows companies to mitigate risks to brand reputation and stay true to their missions and consumer expectations.