Crisis communications and reputation management have become increasingly critical in a world of constant upheaval, further amplified by the cancel culture.
Financial, personnel, organization, technology or natural crises can all happen at a moment’s notice – and gain global notoriety immediately across social media. Understanding what is being discussed and who is talking is critical.
When companies or officers of a company have behaved in a way that is misaligned with consumer values and principles, brands can experience boycotts, business disruption, lost profits and/or diminished reputation.