Digital transformation has escalated the volume and velocity of brand sentiment. News stories, social media comments, blog posts, forums, and reviews often define how brands and their ecosystems are perceived and trusted.
The dynamics of information sharing today does not distinguish between brand truths, misinformation or disinformation – which can spread across the world within minutes.
The implications of negative brand sentiment can be consequential – from the inability to meet customer needs, to a public relations crisis, to a decline in customer loyalty or diminished market value.
Babel Street’s analytics platform offers an AI-enabled cross-lingual, persistent search of thousands of global and regional PAI sources around the world in over 200 languages to rapidly discover and decipher insights on brand conversations and spheres of influence.
Babel Street empowers teams with actionable insights to analyze perceptions and context about your brand, key influencers and/or competitors.
- Breaking news
- Consumer sentiment
- Volume trends
- Consumer/product trends
- Key influencers
- Network analysis
Ongoing analysis and monitoring of brand sentiment over time is essential to understand customers’ perceptions and protect a company’s reputation and profitability.